Other Self


Other self, the agency for outsourced life, deals with the future of work, with automation and with the constantly changing lifestyle from which new employment niches in the service sector will develop. The service industry is undergoing enormous change and the demand for more support and replacement in everyday life is increasing. More and more people cannot or do not want to spend the time to complete certain tasks and can afford to outsource. It is a sign of time prosperity to outsource and pass it on to a working person or machine.

The other self-agency is an online platform where fictitious services are offered. Human service staff “agents” adapt their services to the emotional needs of people. The customer can give up uncomfortable tasks or receive on-site support, by buying himself time, pleasure or advantages. The sometimes bizarre and deterring scenarios on the website show everyday moments in a not so distant fiction, in which one or the other visitor can find oneself. This project aims to address the question of how human behavior could change through the intensive use of outsourcing services.

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