Ethico

Artificial Intelligence is everywhere. Many use it daily and see it as humanity’s greatest invention, others scream impending doom. However, for how present it is, there is a noticeable lack of understanding and little talk about meaningful regulation.

‘Ethico’ is a game that confronts players with their own opinions on AI ethics and dilemmas. Based on qualitative research, it aims to highlight how views on AI are influenced by an individual’s understanding of the underlying tech. The game also provides education on the topic and helps players identify their stance in the AI debate.

In Ethico, players act as interns at a tech startup, helping clients regulate their AI products. They interact with various characters, like the busy manager Max and the helpful research assistant Olivia. The impact of the players’ decisions on the game’s progression and characters’ behaviours is for the players to discover.